Squishmallows, Jazwares Take Home Toy of the Year Award • The Toy Book
The Toy Foundation honored Squishmallows by Jazwares with Toy of the Year and People’s Choice awards at the 23rd Annual Toy of the Year (TOTY) Awards and Celebration.
The awards add up to a big year for Squishmallows, including new licensed products like Squishmallows Monopoly, Squishmallows Puzzles and Pokémon Squishmallows. With dozens of characters to collect and plush comfort, Squishmallows is a much-loved brand. A panel of expert judges awarded Squishmallows the Toy of the Year award while toy fans voted for the People’s Choice award.
“Congratulations Jazwares on receiving the prestigious Toy of the Year and People’s Choice awards,” said Pamela Mastrota, executive director of The Toy Foundation. “In addition to the joy a toy can provide, Squishmallows is a powerful example of the emotional benefits children and adults can derive from play. Whether you’re 8 or 80, everyone can benefit from a hug. hug from a Squishmallow these days.
The squishmallows were chosen for toy of the year from over 500 submissions. The brand also won plush of the year and license of the year.